{"id":1073,"date":"2026-09-12T00:31:11","date_gmt":"2026-09-11T22:31:11","guid":{"rendered":"https:\/\/jordiruiz.pro\/?page_id=1073"},"modified":"2026-09-18T04:18:02","modified_gmt":"2026-09-18T02:18:02","slug":"blog","status":"publish","type":"page","link":"https:\/\/jordiruiz.pro\/ca\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1073\" class=\"elementor elementor-1073 elementor-914\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3807e5f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3807e5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2843788\" data-id=\"2843788\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6c5ee8 elementor-widget elementor-widget-html\" data-id=\"c6c5ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/jordiruiz.pro\/wp-content\/uploads\/jr-css\/p-9f75c7f2b2.css\" \/><div class=\"jr-root\"><style>.jr-root .jr-catfrow{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;max-width:900px;margin:0 auto}.jr-root .jr-catf{background:transparent!important;border:1px solid rgba(255,255,255,.2)!important;color:#9ca3af!important;border-radius:9999px!important;font-size:14px!important;font-weight:500!important;padding:10px 24px!important;text-transform:none!important;letter-spacing:normal!important;cursor:pointer;font-family:inherit;line-height:1.2;transition:border-color .2s,background .2s,color .2s}.jr-root .jr-catf:hover{border-color:rgba(255,255,255,.45)!important;color:#fff!important}.jr-root .jr-catf.active{background:#FF6B35!important;border-color:#FF6B35!important;color:#fff!important}<\/style><section class=\"jr-hero jr-hero-sm\"><div class=\"jr-hero-bg\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1499750310107-5fef28a66643?w=1920&q=80&auto=format&fit=crop')\"><\/div><div class=\"jr-hero-inner\"><div class=\"jr-eyebrow\">Blog<\/div><h1 class=\"jr-h1\">Insights de M\u00e0rqueting i IA<\/h1><p>Estrat\u00e8gies, casos pr\u00e0ctics i tend\u00e8ncies per fer cr\u00e9ixer el teu negoci<\/p><\/div><\/section><section class=\"jr-sec jr-sec-dark\"><div class=\"jr-wrap jr-center\"><div class=\"jr-catfrow\"><button class=\"jr-catf active\" data-f=\"all\">Totes les categories<\/button><button class=\"jr-catf\" data-f=\"Marketing &amp; Growth\">Marketing &amp; Growth<\/button><button class=\"jr-catf\" data-f=\"Casos Reales\">Casos Reals<\/button><button class=\"jr-catf\" data-f=\"Crecimiento Org\u00e1nico\">Creixement Org\u00e0nic<\/button><button class=\"jr-catf\" data-f=\"Inteligencia Artificial\">Intel\u00b7lig\u00e8ncia Artificial<\/button><button class=\"jr-catf\" data-f=\"Opini\u00f3n\">Opini\u00f3<\/button><button class=\"jr-catf\" data-f=\"Closer de Ventas\">Closer de Vendes<\/button><\/div><div class=\"jr-blog-grid\"><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/tasa-conversion-15-puntos-friccion-landing-page\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1568992688065-536aad8a12f6?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Taxa de conversi\u00f3: 15 punts de fricci\u00f3 que estan enfonsant la teva landing page<\/h3><p>Una landing page no perd visites de cop, les perd gota a gota en 15 punts de fricci\u00f3. Aquesta auditoria et diu on se'n va la teva conversi\u00f3 i per on comen\u00e7ar.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/crecimiento-sin-presupuesto-7-canales-organicos\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1553413077-190dd305871c?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Creixement sense pressupost: 7 canals org\u00e0nics que escalen sense inversi\u00f3 inicial<\/h3><p>No tot el m\u00e0rqueting requereix inversi\u00f3 inicial. Set canals org\u00e0nics que escalen amb temps i disciplina, amb el tipus de negoci per al qual funciona cadascun.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/test-ab-por-que-mayoria-experimentos-no-aportan\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1517048676732-d65bc937f952?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Test A\/B: per qu\u00e8 la majoria d'experiments no aporten res (i com fer-ho b\u00e9)<\/h3><p>La majoria de tests A\/B no aporten res, no perqu\u00e8 el m\u00e8tode falli, sin\u00f3 perqu\u00e8 s'apliquen malament. Hip\u00f2tesi, mida de la mostra, m\u00e8trica i ordre perqu\u00e8 l'experiment s\u00ed que aporti.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-saas-b2b-acorto-ciclo-venta-90-35-dias\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1486312338219-ce68d2c6f44d?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>Com un SaaS B2B va escur\u00e7ar el seu cicle de venda de 90 a 35 dies<\/h3><p>Un cicle de venda de 90 dies no \u00e9s un problema de producte, sin\u00f3 de proc\u00e9s. Cinc intervencions que van escur\u00e7ar el cicle a 35 dies sense canviar l'equip ni el preu.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-consultoria-duplico-conversion-crm\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1542435503-956c469947f6?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>De leads a vendes: com una consultoria va duplicar la seva conversi\u00f3 amb un CRM ben configurat<\/h3><p>Una consultoria va duplicar la seva conversi\u00f3 en sis mesos sense canviar l'equip ni el producte. Cinc intervencions de CRM que van convertir un arxiu en un sistema de seguiment.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-ecommerce-recupero-22-ventas-abandonadas\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1504384308090-c894fdcc538d?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>Recuperaci\u00f3 de carret: com un e-commerce va recuperar el 22% de les vendes abandonades<\/h3><p>El 70% dels carrets s'abandonen i gaireb\u00e9 ning\u00fa no els recupera. Cinc intervencions que van recuperar el 22% de les vendes abandonades d'un e-commerce, sense tocar producte ni preu.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Crecimiento Org\u00e1nico\" href=\"https:\/\/jordiruiz.pro\/technical-seo-auditoria-que-separa-webs-que-posicionan\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1567427017947-545c5f8d16ad?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Creixement Org\u00e0nic<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Technical SEO: l'auditoria t\u00e8cnica que separa les webs que posicionen de les que no<\/h3><p>El SEO t\u00e8cnic \u00e9s la capa que, si falla, invalida contingut i enlla\u00e7os. Aquesta auditoria recorre els cinc blocs que de debo decideixen si la teva web competeix al r\u00e0nquing.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Crecimiento Org\u00e1nico\" href=\"https:\/\/jordiruiz.pro\/search-intent-alinear-contenido-lo-que-usuario-busca\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1556761175-4b46a572b786?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Creixement Org\u00e0nic<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Search intent: com alinear el teu contingut amb el que l'usuari busca realment<\/h3><p>El contingut que no posiciona falla per intenci\u00f3, no per qualitat. Els quatre tipus de search intent i com alinear el teu contingut amb el que esperen l'usuari i Google.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Crecimiento Org\u00e1nico\" href=\"https:\/\/jordiruiz.pro\/contenido-evergreen-vs-efimero-cuando-usar-cada-uno\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1542744173-8e7e53415bb0?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Creixement Org\u00e0nic<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Contingut evergreen vs contingut ef\u00edmer: quan fer servir cadascun per cr\u00e9ixer en org\u00e0nic<\/h3><p>El contingut evergreen creix de manera composta; l'ef\u00edmer aprofita el moment. Com combinar-los en la proporci\u00f3 correcta perqu\u00e8 l'org\u00e0nic no s'estanqui.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/prompts-que-funcionan-estructurar-instrucciones-ia\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1581094794329-c8112a89af12?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Prompts que funcionen: com estructurar instruccions perqu\u00e8 la IA faci el que necessites<\/h3><p>La IA no falla per l'eina, falla per la instrucci\u00f3. L'estructura d'un prompt que funciona: rol, context, tasca, restriccions i exemples.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/ia-analisis-de-datos-sin-ser-data-scientist\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1543269664-7eef42226a21?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>IA per a l'an\u00e0lisi de dades: com treure conclusions sense ser data scientist<\/h3><p>La IA ha apropat l'an\u00e0lisi de dades al no especialista, per\u00f2 no n'ha eliminat el criteri. Com preparar les dades, formular la pregunta i evitar la trampa de la causalitat.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/cuando-no-usar-ia-marketing-prudencia-gana-moda\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1591696205602-2f950c417cb9?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Quan NO fer servir IA en el teu m\u00e0rqueting (i per qu\u00e8 la prud\u00e8ncia guanya a la moda)<\/h3><p>La IA no \u00e9s la resposta a tot. Sis situacions en qu\u00e8 la prud\u00e8ncia guanya a la moda i fer servir IA \u00e9s un error car que es disfressa de modernitat.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/contenido-largo-sigue-ganando-era-tiktok\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1581091226825-a6a2a5aee158?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Per qu\u00e8 el contingut llarg continua guanyant al curt (fins i tot en l'era de TikTok)<\/h3><p>El contingut breu ha guanyat l'atenci\u00f3 fragmentada, per\u00f2 el llarg continua guanyant en posicionament, autoritat i conversi\u00f3. Per qu\u00e8 tots dos s\u00f3n complement, no substitut.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/obsesion-metricas-matando-marketing\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1556742502-ec7c0e9f34b1?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>L'obsessi\u00f3 per les m\u00e8triques est\u00e0 matant el m\u00e0rqueting<\/h3><p>L'obsessi\u00f3 per mesurar-ho tot ha convertit el m\u00e0rqueting en una disciplina que mesura molt i ent\u00e9n poc. La difer\u00e8ncia entre m\u00e8trica de vanitat i m\u00e8trica de negoci, i per qu\u00e8 importa.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/cliente-no-siempre-tiene-razon-mejora-ventas\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>El client no sempre t\u00e9 ra\u00f3 (i per qu\u00e8 dir-ho millora les teves vendes)<\/h3><p>El dogma que el client sempre t\u00e9 ra\u00f3 deteriora la relaci\u00f3 i degrada el servei. Per qu\u00e8 el criteri professional, fins i tot quan contradiu el client, millora les vendes.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/arte-pregunta-mejores-preguntas-venden-mas\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1600880292089-90a7e086ee0c?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>L'art de la pregunta: com les millors preguntes venen m\u00e9s que qualsevol argument<\/h3><p>Els arguments activen resist\u00e8ncia; les preguntes construeixen convicci\u00f3. Els tipus de pregunta que funcionen en cada fase del tancament i la seq\u00fc\u00e8ncia que porta el prospecte a decidir sol.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/venta-consultiva-vs-transaccional-cuando-cada-enfoque-gana\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1542751371-adc38448a05e?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Venda consultiva vs venda transaccional: quan guanya cada enfocament<\/h3><p>La venda consultiva i la transaccional no competeixen, es complementen. Cadascuna guanya en el seu context, i confondre el context \u00e9s l'error que fa perdre m\u00e9s vendes.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/cerrar-sin-descuento-anatomia-venta-defendiendo-precio\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1521587760476-6c12a4b040da?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>Com tancar sense descompte: l'anatomia d'una venda defensant el preu<\/h3><p>El descompte \u00e9s el tancament m\u00e9s f\u00e0cil i el m\u00e9s car. Com construir el valor abans del preu, desxifrar l'objecci\u00f3 i oferir flexibilitat sense cedir marge per tancar defensant el preu.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/sesgos-cognitivos-que-cierran-ventas-sin-manipular\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1551836022-d5d88e9218df?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>Els 7 biaixos cognitius que tanquen vendes (i com fer-los servir sense manipular)<\/h3><p>La psicologia de la compra respon a patrons predictibles. Aquests set biaixos cognitius, aplicats amb \u00e8tica, escur\u00e7en els cicles de venda i augmenten la taxa de tancament sense t\u00e8cniques brutes.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/ia-cualificar-leaves-dejar-perder-tiempo\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1573497019940-1c28c88b4f3e?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Com fer servir IA per deixar de parlar amb leads que no compraran<\/h3><p>El 80% del temps d'un closer se'n va en leads que mai no comprarien. La IA ben aplicada retalla aquest percentatge i allibera l'agenda per a converses reals de tancament.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/guion-cerrar-ventas-high-ticket-por-llamada\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1521737604893-d14cc237f11d?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">10 min<\/span><\/div><h3>El guion exacte que faig servir per tancar vendes de 5 xifres per trucada<\/h3><p>Una trucada de tancament d'alt tiquet no s'improvisa. Aquesta estructura, provada en centenars de tancaments, ordena la conversa perqu\u00e8 el prospecte decideixi amb claredat en menys d'una hora.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/ventas-se-cierran-tras-quinto-contacto-seguimiento\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1593642632823-8f785ba67e45?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>El 80% de les vendes es tanquen despr\u00e9s del cinqu\u00e8 contacte (i gaireb\u00e9 ning\u00fa no hi arriba)<\/h3><p>La majoria de closers abandonen el seguiment abans del cinqu\u00e8 contacte, just on es concentren la majoria dels tancaments. Aquest article explica com estructurar-lo sense semblar pesat.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Closer de Ventas\" href=\"https:\/\/jordiruiz.pro\/contenido-genera-leads-no-cierra-puente-intencion\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1531973576160-7125cd663d86?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Closer de Vendes<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>El teu contingut genera leads, per\u00f2 no tanca: falta el pont d'intenci\u00f3<\/h3><p>La majoria de blogs atrauen tr\u00e0nsit per\u00f2 no preparen la decisi\u00f3 de compra. El contingut de fons d'embut \u00e9s el pont que converteix un lector curi\u00f3s en un prospecte a punt per tancar.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Crecimiento Org\u00e1nico\" href=\"https:\/\/jordiruiz.pro\/link-building-2026-como-conseguir-enlaces-que-mueven-ranking\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1556761175-5973dc0f32e7?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Creixement Org\u00e0nic<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Link building el 2026: com aconseguir enlla\u00e7os que de debo mouen el r\u00e0nquing<\/h3><p>El link building ha canviat. El que funcionava el 2018 avui et pot penalitzar. T'ensenyo quins enlla\u00e7os continuen movent el r\u00e0nquing i com aconseguir-los.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Crecimiento Org\u00e1nico\" href=\"https:\/\/jordiruiz.pro\/seo-local-guia-definitiva-dominar-tu-ciudad\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Creixement Org\u00e0nic<\/span><span class=\"jr-bmeta-min\">6 min<\/span><\/div><h3>SEO local: la guia definitiva per dominar la teva ciutat<\/h3><p>El SEO local \u00e9s el canal amb millor ROI per a negocis f\u00edsics. Si atens clients en una zona, aquesta guia \u00e9s el teu mapa del tresor.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/manual-claude-principiantes-como-empezar-usar-ia-anthropic\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1657812670261-7b76ba04525c?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Manual de Claude per a principiants: com comen\u00e7ar a fer servir la IA d'Anthropic<\/h3><p>Si no has fet servir mai Claude, aquest manual et porta de zero a fer-lo servir amb confian\u00e7a. Sense tecnicismes, amb exemples pr\u00e0ctics que pots copiar avui.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/automatiza-tu-negocio-10-procesos-delegar-ia-hoy\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1680783954745-3249be59e527?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Automatitza el teu negoci: 10 processos que pots delegar a la IA avui<\/h3><p>No necessites un equip d'enginyers per automatitzar amb IA. T'ensenyo 10 processos que pots comen\u00e7ar a delegar avui amb eines accessibles.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/email-marketing-2026-sigue-funcionando-como-hacerlo-bien\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">6 min<\/span><\/div><h3>Email m\u00e0rqueting el 2026: continua funcionant i com fer-ho b\u00e9<\/h3><p>Te'l diuen cada any: el correu electr\u00f2nic \u00e9s mort. I cada any continua sent el canal amb millor ROI. T'explico per qu\u00e8 i com aprofitar-lo.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/como-medir-roi-marketing-sin-metricas-vanidad\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1608222351212-18fe0ec7b13b?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Com mesurar el ROI del teu m\u00e0rqueting (sense perdre't en m\u00e8triques de vanitat)<\/h3><p>Impressions, seguidors, likes. M\u00e8triques que llueixen per\u00f2 no paguen factures. T'ensenyo a mesurar el ROI real del teu m\u00e0rqueting.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-ads-organico-ecommerce-redujo-cac-60-por-ciento\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1521791136064-7986c2920216?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">6 min<\/span><\/div><h3>D'Ads a org\u00e0nic: com un e-commerce va reduir el seu CAC un 60%<\/h3><p>No \u00e9s teoria. \u00c9s un cas real. Un e-commerce que vivia dels Ads va reduir el seu CAC un 60% en 8 mesos amb una estrat\u00e8gia de SEO i contingut.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-rebranding-seo-redisenar-web-sin-perder-posicionamiento\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1638262052640-82e94d64664a?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">6 min<\/span><\/div><h3>Rebranding i SEO: com redissenyar la teva web sense perdre posicionament<\/h3><p>Un rebranding mal fet pot destruir anys de SEO en una setmana. T'explico com vam fer un redisseny complet sense perdre ni una visita.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/por-que-mayoria-estrategias-marketing-fracasan\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1522071820081-009f0129c71c?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">5 min<\/span><\/div><h3>Per qu\u00e8 la majoria de les estrat\u00e8gies de m\u00e0rqueting fracassen<\/h3><p>No fracassen per falta d'eines ni de talent. Fracassen per errors de base que es repeteixen. T'explico els m\u00e9s comuns.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/mito-growth-hacking-lo-que-nadie-te-cuenta\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1672380135241-c024f7fbfa13?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">5 min<\/span><\/div><h3>El mite del growth hacking: el que ning\u00fa no t'explica<\/h3><p>El growth hacking es ven com la drecera cap al creixement. La realitat \u00e9s una altra. T'explico qu\u00e8 hi ha de veritat i qu\u00e8 \u00e9s fum.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Crecimiento Org\u00e1nico\" href=\"https:\/\/jordiruiz.pro\/seo-2026-crecimiento-organico-roi\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1560472354-b33ff0c44a43?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Creixement Org\u00e0nic<\/span><span class=\"jr-bmeta-min\">5 min<\/span><\/div><h3>SEO el 2026: Per qu\u00e8 el creixement org\u00e0nic continua sent la inversi\u00f3 amb millor ROI<\/h3><p>El SEO no ha mort. Ha evolucionat. El 2026, el creixement org\u00e0nic continua sent la inversi\u00f3 amb millor retorn per als negocis que pensen a llarg termini.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/aparecer-chatgpt-perplexity-google-ai-seo-ia\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1497366216548-37526070297c?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">6 min<\/span><\/div><h3>Com apar\u00e8ixer a ChatGPT, Perplexity i Google AI: la nova frontera del SEO<\/h3><p>El futur de la cerca ja no \u00e9s nom\u00e9s Google. Apr\u00e8n com fer que la teva marca aparegui a ChatGPT, Perplexity i altres motors d'IA.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/funnels-venta-sistema-automatizado-24-7\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1551434678-e076c223a692?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Funnels de venda: el sistema que treballa mentre dorms<\/h3><p>Un funnel ben dissenyat no \u00e9s una web. \u00c9s un sistema de venda que treballa 24\/7. T'explico com construir-ne un que converteixi.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-exito-triplico-trafico-organico-6-meses\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>De zero a posicionat: com un client va triplicar el seu tr\u00e0nsit org\u00e0nic en 6 mesos<\/h3><p>No \u00e9s teoria. \u00c9s un cas real. T'explico com un client va passar d'un tr\u00e0nsit estancat a triplicar-lo en 6 mesos amb una estrat\u00e8gia de SEO ben executada.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/no-trabajo-con-cualquiera-mentalidad-crecimiento\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1454165804606-c3d57bc86b40?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">4 min<\/span><\/div><h3>Per qu\u00e8 no treballo amb qualsevol: la mentalitat de creixement com a filtre<\/h3><p>Rebutjar clients no \u00e9s un luxe. \u00c9s una necessitat. T'explico per qu\u00e8 la mentalitat de creixement \u00e9s el filtre m\u00e9s important que aplico.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/futuro-ia-marketing-mas-alla-hype\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1677442136019-21780ecad995?w=1200&#038;h=630&#038;fit=crop')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>El futur de la IA en el m\u00e0rqueting: m\u00e9s enll\u00e0 del hype<\/h3><p>La intel\u00b7lig\u00e8ncia artificial no \u00e9s el futur del m\u00e0rqueting. \u00c9s el present. Per\u00f2 entre tant de soroll i promeses exagerades, qu\u00e8 funciona realment? T'explico el que he apr\u00e8s implementant IA en projectes reals.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Inteligencia Artificial\" href=\"https:\/\/jordiruiz.pro\/inteligencia-artificial-marketing-digital-2026\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1639762681485-074b7f938ba0?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Intel\u00b7lig\u00e8ncia Artificial<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Com la Intel\u00b7lig\u00e8ncia Artificial Est\u00e0 Transformant el M\u00e0rqueting Digital el 2026<\/h3><p>La intel\u00b7lig\u00e8ncia artificial ha passat de ser una tecnologia futurista a convertir-se en una eina imprescindible per a qualsevol estrat\u00e8gia de m\u00e0rqueting digital que busqui resultats mesurables i creixement sostenible.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><\/div><\/div><\/section><script>(function(){var f=document.querySelectorAll(\".jr-catf\"),cards=document.querySelectorAll(\".jr-bcard\");for(var i=0;i<f.length;i++){(function(b){b.addEventListener(\"click\",function(){for(var j=0;j<f.length;j++)f[j].classList.remove(\"active\");b.classList.add(\"active\");var v=b.getAttribute(\"data-f\");for(var k=0;k<cards.length;k++){cards[k].style.display=(v===\"all\"||cards[k].getAttribute(\"data-cat\")===v)?\"\":\"none\";}});})(f[i]);}})();<\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>jordiruiz.pro IniciServeis SEO, SEM i GEOEmbut de VendesDisseny WebAutomatitzaci\u00f3 amb IACloser de VendesWhite Label per a Ag\u00e8nciesBlogContacte ESCATAgendarIniciServeisSEO, SEM i GEOEmbut de VendesDisseny WebAutomatitzaci\u00f3 amb IACloser de VendesWhite Label per a Ag\u00e8nciesBlogContacteESCATAgendar Blog Insights de M\u00e0rqueting i IA Estrat\u00e8gies, casos pr\u00e0ctics i tend\u00e8ncies per fer cr\u00e9ixer el teu negoci Totes les categoriesMarketing &amp; GrowthCasos RealsCreixement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1073","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/pages\/1073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/comments?post=1073"}],"version-history":[{"count":0,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/pages\/1073\/revisions"}],"wp:attachment":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media?parent=1073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}