{"id":1098,"date":"2026-09-11T22:30:29","date_gmt":"2026-09-11T20:30:29","guid":{"rendered":"https:\/\/jordiruiz.pro\/?p=1098"},"modified":"2026-09-17T00:00:11","modified_gmt":"2026-09-16T22:00:11","slug":"com-mesurar-roi-marqueting-sense-metriques-vanitat","status":"publish","type":"post","link":"https:\/\/jordiruiz.pro\/ca\/com-mesurar-roi-marqueting-sense-metriques-vanitat\/","title":{"rendered":"Com mesurar el ROI del teu m\u00e0rqueting (sense perdre&#8217;t en m\u00e8triques de vanitat)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1098\" class=\"elementor elementor-1098 elementor-942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-051f94b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"051f94b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-359bd73\" data-id=\"359bd73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fcdac6 elementor-widget elementor-widget-html\" data-id=\"3fcdac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/jordiruiz.pro\/wp-content\/uploads\/jr-css\/p-40c679e6f3.css\" \/><div class=\"jr-root\"><section class=\"jr-post-hero\"><div class=\"jr-post-hero-bg\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1608222351212-18fe0ec7b13b?w=1200&#038;q=80')\"><\/div><div class=\"jr-post-hero-inner\"><div class=\"jr-post-metarow\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-post-meta\">7 min de lectura<\/span><\/div><h1 class=\"jr-post-title\">Com mesurar el ROI del teu m\u00e0rqueting (sense perdre't en m\u00e8triques de vanitat)<\/h1><\/div><\/section><div class=\"jr-post-layout\"><aside class=\"jr-toc\"><div class=\"jr-toc-box\"><div class=\"jr-toc-title\"><svg viewBox=\"0 0 24 24\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg>Contingut<\/div><nav><a href=\"#s1\">El parany de les m\u00e8triques de vanitat<\/a><\/nav><\/div><\/aside><article class=\"jr-article\"><h2 id=\"s1\">El parany de les m\u00e8triques de vanitat<\/h2><p>Deu mil impressions. Cinc mil seguidors nous. Dos-cents likes. Sona b\u00e9 en una reuni\u00f3, per\u00f2 cap d'aquestes m\u00e8triques no paga una n\u00f2mina. El problema no \u00e9s que siguin falses, \u00e9s que no connecten amb ingressos. Si no mesures el ROI, jugues a fer m\u00e0rqueting, no el fas.<\/p><h3>Qu\u00e8 \u00e9s el ROI de m\u00e0rqueting<\/h3><p>El ROI mesura quants diners recuperes per cada euro invertit en m\u00e0rqueting. Si inverteixes 1.000 i generes 3.000 en ingressos atribu\u00efbles, el teu ROI \u00e9s del 200%.<\/p><p>F\u00f3rmula: ((Ingressos atribu\u00efts - Inversi\u00f3) \/ Inversi\u00f3) \u00d7 100.<\/p><h3>M\u00e8triques de vanitat vs m\u00e8triques que importen<\/h3><p><strong>M\u00e8triques de vanitat<\/strong> (per si soles):<\/p><ul><li>Impressions.<\/li><li>Seguidors.<\/li><li>Likes.<\/li><li>Temps a la p\u00e0gina.<\/li><\/ul><p><strong>M\u00e8triques que importen<\/strong>:<\/p><ul><li>Leads qualificats.<\/li><li>Cost per adquisici\u00f3 (CAC).<\/li><li>Valor del client (LTV).<\/li><li>Taxa de conversi\u00f3.<\/li><li>Ingressos atribu\u00efts.<\/li><\/ul><p>Una m\u00e8trica de vanitat nom\u00e9s \u00e9s \u00fatil si connecta amb una m\u00e8trica de negoci. Deu mil impressions s\u00f3n bones si generen cent clics, que generen deu leads, que generen dos clients. Si nom\u00e9s generen impressions, no s\u00f3n res.<\/p><h3>El problema de l'atribuci\u00f3<\/h3><p>El client veu el teu anunci, despr\u00e9s et busca a Google, despr\u00e9s entra per un correu i despr\u00e9s compra directament. A qui li dones el m\u00e8rit?<\/p><p>Models d'atribuci\u00f3:<\/p><ol><li><strong>First-touch<\/strong>: El primer canal que va tocar el client.<\/li><li><strong>Last-touch<\/strong>: L'\u00faltim canal abans de comprar.<\/li><li><strong>Lineal<\/strong>: Tots per igual.<\/li><li><strong>Data-driven<\/strong>: L'algorisme reparteix el m\u00e8rit segons les dades.<\/li><\/ol><p>No hi ha cap model perfecte. Tria'n un, sigues consistent i compara't amb tu mateix.<\/p><h3>L'embut de mesurament<\/h3><ol><li><strong>Adquisici\u00f3<\/strong>: Quants n'arriben (tr\u00e0nsit, impressions).<\/li><li><strong>Activaci\u00f3<\/strong>: Quants interactuen (clics, registres).<\/li><li><strong>Conversi\u00f3<\/strong>: Quants compren (clients, comandes).<\/li><li><strong>Retenci\u00f3<\/strong>: Quants repeteixen (recurr\u00e8ncia, LTV).<\/li><li><strong>Refer\u00e8ncia<\/strong>: Quants recomanen (NPS, referits).<\/li><\/ol><p>Mesura cada etapa. El coll d'ampolla sol ser en una de sola. Identifica'l i treballa'l.<\/p><h3>CAC i LTV: la parella que mana<\/h3><ul><li><strong>CAC<\/strong>: El que et costa aconseguir un client.<\/li><li><strong>LTV<\/strong>: El que et deixa un client durant tota la seva vida.<\/li><\/ul><p>La regla: el LTV ha de ser com a m\u00ednim 3 vegades el CAC. Si inverteixes 100 per aconseguir un client, aquest client t'ha de deixar 300 o m\u00e9s. Si no, perds diners a escala.<\/p><h3>Com construir el teu dashboard de ROI<\/h3><ol><li><strong>Defineix els ingressos atribu\u00efbles<\/strong>: Qu\u00e8 compta com a venda de m\u00e0rqueting. Sigues estricte.<\/li><li><strong>Connecta les teves fonts<\/strong>: Analytics, CRM, ERP. Sense integraci\u00f3 no hi ha atribuci\u00f3.<\/li><li><strong>Calcula el ROI per canal<\/strong>: No barregis. Cada canal s'avalua per separat.<\/li><li><strong>Revisa mensualment<\/strong>: El ROI canvia. El que funcionava fa mesos pot no funcionar avui.<\/li><li><strong>Actua<\/strong>: El ROI no es mesura per presumir, sin\u00f3 per decidir. Talla el que perd i augmenta el que guanya.<\/li><\/ol><h3>La veritat inc\u00f2moda<\/h3><p>La meitat del teu m\u00e0rqueting funciona. L'altra meitat, no. El problema \u00e9s que no saps quina \u00e9s quina. Si no mesures el ROI, no ho sabr\u00e0s mai.<\/p><\/article><\/div><section class=\"jr-related\"><div class=\"jr-wrap\"><div class=\"jr-servrel\"><h3><svg viewBox=\"0 0 24 24\"><path d=\"M19 21l-7-5-7 5V5a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2z\"\/><\/svg>Serveis relacionats<\/h3><a class=\"jr-servrel-card\" href=\"https:\/\/jordiruiz.pro\/ca\/embut-de-vendes\/\"><div><h4>Webs i Funnels<\/h4><p>Sistemes de venda que treballen 24\/7<\/p><\/div><span class=\"ar\">&rarr;<\/span><\/a><\/div><h2 class=\"jr-h2\">Articles relacionats<\/h2><div class=\"jr-related-grid\"><a class=\"jr-bcard\" data-cat=\"Marketing &amp; Growth\" href=\"https:\/\/jordiruiz.pro\/tasa-conversion-15-puntos-friccion-landing-page\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1568992688065-536aad8a12f6?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Marketing &amp; Growth<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>Taxa de conversi\u00f3: 15 punts de fricci\u00f3 que estan enfonsant la teva landing page<\/h3><p>Una landing page no perd visites de cop, les perd gota a gota en 15 punts de fricci\u00f3. 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Set canals org\u00e0nics que escalen amb temps i disciplina, amb el tipus de negoci per al qual funciona cadascun.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><\/div><\/div><\/section><script>(function(){var links=document.querySelectorAll(\".jr-toc a\");if(!links.length)return;var secs=[];for(var i=0;i<links.length;i++){var id=links[i].getAttribute(\"href\").slice(1);var el=document.getElementById(id);if(el)secs.push({l:links[i],el:el});}function os(){var y=window.pageYOffset+150;var cur=secs.length?secs[0]:null;for(var i=0;i<secs.length;i++){if(secs[i].el.getBoundingClientRect().top+window.pageYOffset<=y)cur=secs[i];}for(var j=0;j<links.length;j++)links[j].classList.remove(\"active\");if(cur)cur.l.classList.add(\"active\");}window.addEventListener(\"scroll\",os,{passive:true});os();})();<\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Impressions, seguidors, likes. M\u00e8triques que llueixen per\u00f2 no paguen factures. T&#8217;ensenyo a mesurar el ROI real del teu m\u00e0rqueting.<\/p>\n","protected":false},"author":2,"featured_media":1399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth"],"_links":{"self":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":0,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media\/1399"}],"wp:attachment":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}