{"id":1099,"date":"2026-09-11T22:30:29","date_gmt":"2026-09-11T20:30:29","guid":{"rendered":"https:\/\/jordiruiz.pro\/?p=1099"},"modified":"2026-09-17T00:00:12","modified_gmt":"2026-09-16T22:00:12","slug":"cas-ads-organic-ecommerce-redueix-cac-60-per-cent","status":"publish","type":"post","link":"https:\/\/jordiruiz.pro\/ca\/cas-ads-organic-ecommerce-redueix-cac-60-per-cent\/","title":{"rendered":"D&#8217;Ads a org\u00e0nic: com un e-commerce va reduir el seu CAC un 60%"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1099\" class=\"elementor elementor-1099 elementor-943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb0860 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"adb0860\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab3c387\" data-id=\"ab3c387\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0f851b elementor-widget elementor-widget-html\" data-id=\"e0f851b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/jordiruiz.pro\/wp-content\/uploads\/jr-css\/p-40c679e6f3.css\" \/><div class=\"jr-root\"><section class=\"jr-post-hero\"><div class=\"jr-post-hero-bg\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1521791136064-7986c2920216?w=1200&#038;q=80')\"><\/div><div class=\"jr-post-hero-inner\"><div class=\"jr-post-metarow\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-post-meta\">6 min de lectura<\/span><\/div><h1 class=\"jr-post-title\">D'Ads a org\u00e0nic: com un e-commerce va reduir el seu CAC un 60%<\/h1><\/div><\/section><div class=\"jr-post-layout\"><aside class=\"jr-toc\"><div class=\"jr-toc-box\"><div class=\"jr-toc-title\"><svg viewBox=\"0 0 24 24\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg>Contingut<\/div><nav><a href=\"#s1\">El punt de partida<\/a><\/nav><\/div><\/aside><article class=\"jr-article\"><h2 id=\"s1\">El punt de partida<\/h2><p>El client era un e-commerce de productes per a la llar amb 4 anys de vida. Creixia, per\u00f2 vivia dels Paid Ads. El 85% de les seves vendes venien d'anuncis. Cada mes invertia m\u00e9s, i cada mes el cost per adquisici\u00f3 pujava. Estava atrapat a la roda dels Ads.<\/p><h3>Els n\u00fameros abans<\/h3><ul><li>CAC: 38 euros.<\/li><li>Marge per comanda: 22%.<\/li><li>Depend\u00e8ncia dels Ads: 85%.<\/li><li>Tr\u00e0nsit org\u00e0nic: menys del 10% del total.<\/li><li>Rendibilitat real: gaireb\u00e9 zero despr\u00e9s de descomptar els Ads.<\/li><\/ul><p>El client no tenia un problema de vendes, tenia un problema d'estructura. Depenia d'un canal el cost del qual nom\u00e9s puja.<\/p><h3>L'estrat\u00e8gia<\/h3><p>No tall\u00e0vem els Ads de cop. Aix\u00f2 hauria enfonsat les vendes. L'estrat\u00e8gia va ser desviar la inversi\u00f3 progressivament cap a l'org\u00e0nic i el contingut.<\/p><p><strong>Fase 1: SEO t\u00e8cnic (mesos 1-2)<\/strong><\/p><p>Auditoria t\u00e8cnica completa. Vam trobar problemes greus d'indexaci\u00f3, velocitat i arquitectura. Ho vam arreglar abans de res m\u00e9s. Sense base t\u00e8cnica, el contingut no posiciona.<\/p><p><strong>Fase 2: Contingut (mesos 3-5)<\/strong><\/p><p>Vam crear 60 articles orientats a la intenci\u00f3 de cerca comercial. No un blog gen\u00e8ric. Cada article responia a una pregunta real que es feia un comprador abans de comprar.<\/p><p><strong>Fase 3: Link building (mesos 4-8)<\/strong><\/p><p>Outreach a blogs i mitjans del sector. Vam aconseguir 40 enlla\u00e7os de qualitat en 5 mesos. No quantitat, rellev\u00e0ncia.<\/p><p><strong>Fase 4: Optimitzaci\u00f3 de la conversi\u00f3 (mesos 6-8)<\/strong><\/p><p>Vam millorar les fitxes de producte, el proc\u00e9s de checkout i les p\u00e0gines de categoria. L'org\u00e0nic va comen\u00e7ar a arribar, per\u00f2 calia convertir-lo.<\/p><h3>Els resultats en 8 mesos<\/h3><ul><li>CAC: de 38 a 15 euros (-60%).<\/li><li>Tr\u00e0nsit org\u00e0nic: del 10% al 45% del total.<\/li><li>Depend\u00e8ncia dels Ads: del 85% al 40%.<\/li><li>Vendes totals: +18% (no van caure, van pujar).<\/li><li>Rendibilitat real: de gaireb\u00e9 zero al 18%.<\/li><\/ul><h3>Lli\u00e7ons del cas<\/h3><ol><li><strong>No tallis els Ads, redirigeix-los<\/strong>: La transici\u00f3 ha de ser gradual. Si talles de cop, caus.<\/li><li><strong>El SEO t\u00e8cnic va primer<\/strong>: Sense base, no hi ha contingut que posicioni.<\/li><li><strong>Contingut comercial, no de blog<\/strong>: Cada article ha d'anar cap a una decisi\u00f3 de compra.<\/li><li><strong>La paci\u00e8ncia paga<\/strong>: L'org\u00e0nic triga 4-6 mesos a apar\u00e8ixer. El client que no aguanta, no hi arriba.<\/li><li><strong>Mesura el CAC, no nom\u00e9s les vendes<\/strong>: Les vendes poden pujar i la rendibilitat baixar. El CAC ho explica.<\/li><\/ol><h3>El que no vam fer<\/h3><ul><li>No vam comprar enlla\u00e7os.<\/li><li>No vam publicar per volum.<\/li><li>No vam copiar la compet\u00e8ncia.<\/li><li>No vam prometre resultats en 2 mesos.<\/li><\/ul><h3>La conclusi\u00f3<\/h3><p>El client va continuar invertint en Ads, per\u00f2 ara com a complement, no com a motor. L'org\u00e0nic \u00e9s la base que sost\u00e9 el creixement. I el CAC va baixar un 60% en 8 mesos. No \u00e9s m\u00e0gia, \u00e9s estrat\u00e8gia ben executada.<\/p><\/article><\/div><section class=\"jr-related\"><div class=\"jr-wrap\"><div class=\"jr-servrel\"><h3><svg viewBox=\"0 0 24 24\"><path d=\"M19 21l-7-5-7 5V5a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2z\"\/><\/svg>Serveis relacionats<\/h3><a class=\"jr-servrel-card\" href=\"https:\/\/jordiruiz.pro\/ca\/serveis\/\"><div><h4>Serveis<\/h4><p>Sistemes complets de captaci\u00f3 i venda<\/p><\/div><span class=\"ar\">&rarr;<\/span><\/a><\/div><h2 class=\"jr-h2\">Articles relacionats<\/h2><div class=\"jr-related-grid\"><a class=\"jr-bcard\" data-cat=\"Casos Reales\" href=\"https:\/\/jordiruiz.pro\/caso-saas-b2b-acorto-ciclo-venta-90-35-dias\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1486312338219-ce68d2c6f44d?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Casos Reals<\/span><span class=\"jr-bmeta-min\">9 min<\/span><\/div><h3>Com un SaaS B2B va escur\u00e7ar el seu cicle de venda de 90 a 35 dies<\/h3><p>Un cicle de venda de 90 dies no \u00e9s un problema de producte, sin\u00f3 de proc\u00e9s. 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Cinc intervencions de CRM que van convertir un arxiu en un sistema de seguiment.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><\/div><\/div><\/section><script>(function(){var links=document.querySelectorAll(\".jr-toc a\");if(!links.length)return;var secs=[];for(var i=0;i<links.length;i++){var id=links[i].getAttribute(\"href\").slice(1);var el=document.getElementById(id);if(el)secs.push({l:links[i],el:el});}function os(){var y=window.pageYOffset+150;var cur=secs.length?secs[0]:null;for(var i=0;i<secs.length;i++){if(secs[i].el.getBoundingClientRect().top+window.pageYOffset<=y)cur=secs[i];}for(var j=0;j<links.length;j++)links[j].classList.remove(\"active\");if(cur)cur.l.classList.add(\"active\");}window.addEventListener(\"scroll\",os,{passive:true});os();})();<\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No \u00e9s teoria. \u00c9s un cas real. Un e-commerce que vivia dels Ads va reduir el seu CAC un 60% en 8 mesos amb una estrat\u00e8gia de SEO i contingut.<\/p>\n","protected":false},"author":2,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales"],"_links":{"self":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":0,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}