{"id":1101,"date":"2026-09-11T22:30:29","date_gmt":"2026-09-11T20:30:29","guid":{"rendered":"https:\/\/jordiruiz.pro\/?p=1101"},"modified":"2026-09-17T00:00:13","modified_gmt":"2026-09-16T22:00:13","slug":"per-que-la-majoria-estrategies-marqueting-fracassen","status":"publish","type":"post","link":"https:\/\/jordiruiz.pro\/ca\/per-que-la-majoria-estrategies-marqueting-fracassen\/","title":{"rendered":"Per qu\u00e8 la majoria de les estrat\u00e8gies de m\u00e0rqueting fracassen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1101\" class=\"elementor elementor-1101 elementor-945\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d88b486 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d88b486\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c4d6d0\" data-id=\"7c4d6d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce10b4f elementor-widget elementor-widget-html\" data-id=\"ce10b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/jordiruiz.pro\/wp-content\/uploads\/jr-css\/p-40c679e6f3.css\" \/><div class=\"jr-root\"><section class=\"jr-post-hero\"><div class=\"jr-post-hero-bg\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1522071820081-009f0129c71c?w=1200&#038;q=80')\"><\/div><div class=\"jr-post-hero-inner\"><div class=\"jr-post-metarow\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-post-meta\">5 min de lectura<\/span><\/div><h1 class=\"jr-post-title\">Per qu\u00e8 la majoria de les estrat\u00e8gies de m\u00e0rqueting fracassen<\/h1><\/div><\/section><div class=\"jr-post-layout\"><aside class=\"jr-toc\"><div class=\"jr-toc-box\"><div class=\"jr-toc-title\"><svg viewBox=\"0 0 24 24\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg>Contingut<\/div><nav><a href=\"#s1\">La majoria de les estrat\u00e8gies de m\u00e0rqueting no funcionen<\/a><\/nav><\/div><\/aside><article class=\"jr-article\"><h2 id=\"s1\">La majoria de les estrat\u00e8gies de m\u00e0rqueting no funcionen<\/h2><p>Ho dic sense por: la majoria de les estrat\u00e8gies de m\u00e0rqueting que veig fracassen. No per falta de pressupost, ni d'eines, ni de talent. Fracassen per errors de base que es repeteixen una vegada i una altra. Despr\u00e9s d'anys auditant estrat\u00e8gies d'empreses de totes les mides, aquests s\u00f3n els patrons que veig sempre.<\/p><h3>Error 1: Comen\u00e7ar per la t\u00e0ctica<\/h3><p>La majoria de les empreses comencen per la t\u00e0ctica. \"Hem de fer SEO\", \"hem de ser a TikTok\", \"llan\u00e7arem una campanya de correu\". Ning\u00fa no s'atura a preguntar: per a qu\u00e8? Quin problema de negoci resol aix\u00f2? Com mesurem si funciona?<\/p><p>L'estrat\u00e8gia no \u00e9s el qu\u00e8, \u00e9s el perqu\u00e8. Comen\u00e7ar per la t\u00e0ctica \u00e9s construir la teulada sense fonaments.<\/p><h3>Error 2: Copiar sense entendre<\/h3><p>El competidor fa X i li funciona, doncs fem X. Per\u00f2 no saps per qu\u00e8 li funciona, ni si el teu context \u00e9s el mateix, ni si el seu p\u00fablic s'assembla al teu. Copiar sense entendre \u00e9s la manera m\u00e9s cara d'aprendre que no funciona.<\/p><h3>Error 3: Voler resultats immediats<\/h3><p>El m\u00e0rqueting que funciona \u00e9s un proc\u00e9s. El SEO triga mesos. El contingut triga mesos. L'email m\u00e0rqueting triga mesos. Tot el que genera retorn sostingut triga. Les empreses que no aguanten aquests mesos no arriben mai al retorn.<\/p><h3>Error 4: Canviar d'estrat\u00e8gia cada trimestre<\/h3><p>Comencen amb SEO. Als dos mesos, com que no hi ha resultats, canvien a Ads. Als dos mesos, com que s\u00f3n cars, canvien a xarxes socials. Mai no deixen que res arribi a funcionar. La const\u00e0ncia no \u00e9s un detall, \u00e9s l'estrat\u00e8gia.<\/p><h3>Error 5: M\u00e8triques de vanitat<\/h3><p>Mesuren impressions, no ingressos. Seguidors, no clients. Likes, no vendes. I quan el cap pregunta pel ROI, ning\u00fa no sap respondre. Si no mesures ingressos atribu\u00efts, no mesures m\u00e0rqueting, mesures soroll.<\/p><h3>Error 6: Sense definici\u00f3 de p\u00fablic<\/h3><p>\"Tothom\" no \u00e9s un p\u00fablic. Com m\u00e9s ampli \u00e9s l'objectiu, m\u00e9s fluixa \u00e9s l'estrat\u00e8gia. Les estrat\u00e8gies que funcionen tenen un p\u00fablic definit: qui \u00e9s, qu\u00e8 li fa mal, qu\u00e8 vol, on \u00e9s. Sense aix\u00f2, dispares a l'aire.<\/p><h3>Error 7: El m\u00e0rqueting a\u00efllat de la resta<\/h3><p>El m\u00e0rqueting no \u00e9s un departament, \u00e9s l'empresa. Si el producte \u00e9s dolent, el m\u00e0rqueting no l'arregla. Si el servei \u00e9s dolent, el m\u00e0rqueting amplifica el problema. Les estrat\u00e8gies que funcionen alineen m\u00e0rqueting, producte i servei.<\/p><h3>Qu\u00e8 tenen en com\u00fa les que funcionen<\/h3><ul><li><strong>Objectiu clar de negoci<\/strong>: No de m\u00e0rqueting, de negoci.<\/li><li><strong>Paci\u00e8ncia<\/strong>: Aguanten els mesos sense resultats.<\/li><li><strong>M\u00e8tode<\/strong>: Mesuren, aprenen i ajusten. No improvisen.<\/li><li><strong>Una sola cosa ben feta<\/strong>: No ho fan tot, fan molt b\u00e9 el que \u00e9s important.<\/li><li><strong>Alineaci\u00f3 amb la resta<\/strong>: M\u00e0rqueting connectat amb vendes i producte.<\/li><\/ul><h3>La meva conclusi\u00f3<\/h3><p>El m\u00e0rqueting no \u00e9s complicat, \u00e9s dif\u00edcil. La difer\u00e8ncia \u00e9s en la disciplina. La majoria fracassa no per falta d'idees, sin\u00f3 per falta de m\u00e8tode. I el m\u00e8tode no es compra, es construeix.<\/p><\/article><\/div><section class=\"jr-related\"><div class=\"jr-wrap\"><div class=\"jr-servrel\"><h3><svg viewBox=\"0 0 24 24\"><path d=\"M19 21l-7-5-7 5V5a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2z\"\/><\/svg>Serveis relacionats<\/h3><a class=\"jr-servrel-card\" href=\"https:\/\/jordiruiz.pro\/ca\/serveis\/\"><div><h4>Serveis<\/h4><p>Sistemes complets de captaci\u00f3 i venda<\/p><\/div><span class=\"ar\">&rarr;<\/span><\/a><\/div><h2 class=\"jr-h2\">Articles relacionats<\/h2><div class=\"jr-related-grid\"><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/contenido-largo-sigue-ganando-era-tiktok\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1581091226825-a6a2a5aee158?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Per qu\u00e8 el contingut llarg continua guanyant al curt (fins i tot en l'era de TikTok)<\/h3><p>El contingut breu ha guanyat l'atenci\u00f3 fragmentada, per\u00f2 el llarg continua guanyant en posicionament, autoritat i conversi\u00f3. Per qu\u00e8 tots dos s\u00f3n complement, no substitut.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/obsesion-metricas-matando-marketing\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1556742502-ec7c0e9f34b1?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">8 min<\/span><\/div><h3>L'obsessi\u00f3 per les m\u00e8triques est\u00e0 matant el m\u00e0rqueting<\/h3><p>L'obsessi\u00f3 per mesurar-ho tot ha convertit el m\u00e0rqueting en una disciplina que mesura molt i ent\u00e9n poc. La difer\u00e8ncia entre m\u00e8trica de vanitat i m\u00e8trica de negoci, i per qu\u00e8 importa.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><\/div><\/div><\/section><script>(function(){var links=document.querySelectorAll(\".jr-toc a\");if(!links.length)return;var secs=[];for(var i=0;i<links.length;i++){var id=links[i].getAttribute(\"href\").slice(1);var el=document.getElementById(id);if(el)secs.push({l:links[i],el:el});}function os(){var y=window.pageYOffset+150;var cur=secs.length?secs[0]:null;for(var i=0;i<secs.length;i++){if(secs[i].el.getBoundingClientRect().top+window.pageYOffset<=y)cur=secs[i];}for(var j=0;j<links.length;j++)links[j].classList.remove(\"active\");if(cur)cur.l.classList.add(\"active\");}window.addEventListener(\"scroll\",os,{passive:true});os();})();<\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No fracassen per falta d&#8217;eines ni de talent. Fracassen per errors de base que es repeteixen. T&#8217;explico els m\u00e9s comuns.<\/p>\n","protected":false},"author":2,"featured_media":1402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"_links":{"self":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/comments?post=1101"}],"version-history":[{"count":0,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media\/1402"}],"wp:attachment":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media?parent=1101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/categories?post=1101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/tags?post=1101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}