{"id":1102,"date":"2026-09-11T22:30:29","date_gmt":"2026-09-11T20:30:29","guid":{"rendered":"https:\/\/jordiruiz.pro\/?p=1102"},"modified":"2026-09-17T00:00:14","modified_gmt":"2026-09-16T22:00:14","slug":"mite-growth-hacking-el-que-ningu-no-explica","status":"publish","type":"post","link":"https:\/\/jordiruiz.pro\/ca\/mite-growth-hacking-el-que-ningu-no-explica\/","title":{"rendered":"El mite del growth hacking: el que ning\u00fa no t&#8217;explica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1102\" class=\"elementor elementor-1102 elementor-946\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a66e9de elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a66e9de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1862386\" data-id=\"1862386\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c090ade elementor-widget elementor-widget-html\" data-id=\"c090ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/jordiruiz.pro\/wp-content\/uploads\/jr-css\/p-40c679e6f3.css\" \/><div class=\"jr-root\"><section class=\"jr-post-hero\"><div class=\"jr-post-hero-bg\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1672380135241-c024f7fbfa13?w=1200&#038;q=80')\"><\/div><div class=\"jr-post-hero-inner\"><div class=\"jr-post-metarow\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-post-meta\">5 min de lectura<\/span><\/div><h1 class=\"jr-post-title\">El mite del growth hacking: el que ning\u00fa no t'explica<\/h1><\/div><\/section><div class=\"jr-post-layout\"><aside class=\"jr-toc\"><div class=\"jr-toc-box\"><div class=\"jr-toc-title\"><svg viewBox=\"0 0 24 24\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg>Contingut<\/div><nav><a href=\"#s1\">El growth hacking no existeix com el pinten<\/a><\/nav><\/div><\/aside><article class=\"jr-article\"><h2 id=\"s1\">El growth hacking no existeix com el pinten<\/h2><p>El growth hacking es ven com una disciplina nova, una drecera revolucion\u00e0ria que fa cr\u00e9ixer empreses sense pressupost. La realitat \u00e9s m\u00e9s avorrida i m\u00e9s honesta: el growth hacking, en la majoria dels casos, \u00e9s m\u00e0rqueting ben fet amb un nom de moda.<\/p><h3>D'on ve el terme<\/h3><p>El terme va n\u00e9ixer a Silicon Valley per descriure el que feien startups que no es podien permetre m\u00e0rqueting tradicional. Experimentaci\u00f3 r\u00e0pida, m\u00e8triques de producte, adquisici\u00f3 no convencional. Tenia sentit en el seu context: startups tecnol\u00f2giques amb producte digital i cicles curts.<\/p><p>El problema \u00e9s quan s'extrapola a tot. Una pime de lampisteria no pot fer growth hacking per cr\u00e9ixer. Necessita SEO local, ressenyes i un bon servei. Aix\u00f2 no \u00e9s growth hacking, \u00e9s m\u00e0rqueting.<\/p><h3>El que s\u00ed que aporta el growth hacking<\/h3><p>No tot \u00e9s fum. El growth hacking va portar coses valuoses:<\/p><ol><li><strong>Mentalitat d'experimentaci\u00f3<\/strong>: Provar r\u00e0pid, mesurar, decidir.<\/li><li><strong>M\u00e8triques de producte, no nom\u00e9s de m\u00e0rqueting<\/strong>: Connectar l'adquisici\u00f3 amb la retenci\u00f3.<\/li><li><strong>Velocitat<\/strong>: Cicles curts de test i aprenentatge.<\/li><li><strong>Transversal<\/strong>: M\u00e0rqueting, producte i dades al mateix equip.<\/li><\/ol><p>Aquestes idees s\u00f3n bones i haurien de ser a qualsevol estrat\u00e8gia moderna de m\u00e0rqueting. El problema no s\u00f3n les idees, \u00e9s l'embolcall.<\/p><h3>El que NO \u00e9s el growth hacking<\/h3><ul><li><strong>No \u00e9s una drecera<\/strong>: Cr\u00e9ixer requereix temps, producte i m\u00e8tode.<\/li><li><strong>No \u00e9s barat<\/strong>: L'experimentaci\u00f3 t\u00e9 un cost, encara que sigui de temps.<\/li><li><strong>No substitueix els fonaments<\/strong>: Sense SEO, sense contingut, sense producte, no hi ha hack que valgui.<\/li><li><strong>No \u00e9s replicable en tots els contextos<\/strong>: El que funciona en una app no funciona en una f\u00e0brica.<\/li><\/ul><h3>Els casos que es venen com a growth hacking<\/h3><p>Els casos famosos de growth hacking s\u00f3n, gaireb\u00e9 sempre, casos de producte excepcional amb un canal ben optimitzat. Dropbox va cr\u00e9ixer amb el seu programa de referits, per\u00f2 nom\u00e9s perqu\u00e8 el producte era excepcional. Sense producte, el millor hack del m\u00f3n no genera creixement.<\/p><h3>El perill del terme<\/h3><p>El terme growth hacking confon perqu\u00e8 suggereix que hi ha un truc. I quan creus que hi ha un truc, no fas el que realment cal fer: SEO, contingut, producte, servei, const\u00e0ncia. Les empreses que busquen el hack no fan el b\u00e0sic. I no fan el b\u00e0sic perqu\u00e8 no \u00e9s tan atractiu com \"hackejar\".<\/p><h3>La meva opini\u00f3<\/h3><p>El growth hacking no \u00e9s dolent, \u00e9s un marc mental \u00fatil. El problema \u00e9s quan es converteix en una excusa per saltar-se els fonaments. Les empreses que creixen de debo combinen experimentaci\u00f3 i disciplina. Fan el que \u00e9s avorrit tan b\u00e9 que deixa de ser un obstacle.<\/p><p>Si has de triar entre invertir en un growth hacker estrella o fer b\u00e9 el teu SEO, el teu contingut i el teu producte, tria el segon. El segon \u00e9s el que realment fa cr\u00e9ixer. El primer, sense el segon, \u00e9s soroll.<\/p><\/article><\/div><section class=\"jr-related\"><div class=\"jr-wrap\"><div class=\"jr-servrel\"><h3><svg viewBox=\"0 0 24 24\"><path d=\"M19 21l-7-5-7 5V5a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2z\"\/><\/svg>Serveis relacionats<\/h3><a class=\"jr-servrel-card\" href=\"https:\/\/jordiruiz.pro\/ca\/serveis\/\"><div><h4>Serveis<\/h4><p>Sistemes complets de captaci\u00f3 i venda<\/p><\/div><span class=\"ar\">&rarr;<\/span><\/a><\/div><h2 class=\"jr-h2\">Articles relacionats<\/h2><div class=\"jr-related-grid\"><a class=\"jr-bcard\" data-cat=\"Opini\u00f3n\" href=\"https:\/\/jordiruiz.pro\/contenido-largo-sigue-ganando-era-tiktok\/\"><div class=\"jr-bcard-img\" style=\"background-image:url('https:\/\/images.unsplash.com\/photo-1581091226825-a6a2a5aee158?w=1200&#038;q=80')\"><\/div><div class=\"jr-bcard-body\"><div class=\"jr-bcard-meta\"><span class=\"jr-badge\">Opini\u00f3<\/span><span class=\"jr-bmeta-min\">7 min<\/span><\/div><h3>Per qu\u00e8 el contingut llarg continua guanyant al curt (fins i tot en l'era de TikTok)<\/h3><p>El contingut breu ha guanyat l'atenci\u00f3 fragmentada, per\u00f2 el llarg continua guanyant en posicionament, autoritat i conversi\u00f3. 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La difer\u00e8ncia entre m\u00e8trica de vanitat i m\u00e8trica de negoci, i per qu\u00e8 importa.<\/p><span class=\"jr-more\">Llegir-ne m\u00e9s \u2192<\/span><\/div><\/a><\/div><\/div><\/section><script>(function(){var links=document.querySelectorAll(\".jr-toc a\");if(!links.length)return;var secs=[];for(var i=0;i<links.length;i++){var id=links[i].getAttribute(\"href\").slice(1);var el=document.getElementById(id);if(el)secs.push({l:links[i],el:el});}function os(){var y=window.pageYOffset+150;var cur=secs.length?secs[0]:null;for(var i=0;i<secs.length;i++){if(secs[i].el.getBoundingClientRect().top+window.pageYOffset<=y)cur=secs[i];}for(var j=0;j<links.length;j++)links[j].classList.remove(\"active\");if(cur)cur.l.classList.add(\"active\");}window.addEventListener(\"scroll\",os,{passive:true});os();})();<\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El growth hacking es ven com la drecera cap al creixement. La realitat \u00e9s una altra. T&#8217;explico qu\u00e8 hi ha de veritat i qu\u00e8 \u00e9s fum.<\/p>\n","protected":false},"author":2,"featured_media":1403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"_links":{"self":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":0,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/posts\/1102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media\/1403"}],"wp:attachment":[{"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jordiruiz.pro\/ca\/wp-json\/wp\/v2\/tags?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}